Employee Engagement: What Is The Best Way To Measure?

See Pricing Plans Start Free Trial

employee engagement

Employee engagement is crucial to any business. In fact, when Glassdoor came out with their Top 50 Places to World of 2015, the characteristic that stood out the most wasn’t salary or benefits, but how well the company was able to challenge and excite their employees. If you want your business to create fantastic products, you need to improve job satisfaction. Unfortunately, according to a recent Gallup poll, only about 30% of U.S. employees are continuously engaged, and this is a 3-year-high. 50% of U.S. workers are “not engaged” and 16% are “actively disengaged.” Why should you care? Because Gallup estimates that disengagement accounts for about $450 billion lost in productivity. So, how does a business fight these statistics to create a better workplace for their employees? A good place to start is an employee engagement survey.

The Issue With Measuring Employee Engagement

According to Forbes, the problem with most employee engagement surveys is that they are carried out by the manager and, for the most part, the manager is the issue. Instead of allowing the manager to ask the questions, you should have the employee do so. The employees are the ones on the front lines and dealing with the brunt of the bad management, so they should be the ones judging it. These surveys should be conducted once a year and the manager should act as the facilitator, not the problem solver. The goal should be to learn from your employee, not to counsel them.

Employee engagement means loyalty, interest, curiosity, respect, and pride. As more and more millennials enter the workplace, engagement becomes ever more important because they seek challenges and responsibilities and are not likely to stay at a job that does not provide this for them. Engaged workers will willingly try harder at work not because it is their job, but because they enjoy the challenge. Engaged employees feel a sense of loyalty to their company and will work to drive innovation.

How To Affectively Improve Job Satisfaction

When conducting these employee engagement surveys, make sure of one thing: that your employees find their work meaningful. According to the New York Times, employees work harder when they find their work meaningful. Adam Smith may have believed that we are all just working to get by, but research has proven that we work to contribute in some way to society. Research has shown that workplaces that work to challenge and engage their employees end up with more profits than companies that simply treat their employees like robots. So, conduct an employee engagement survey and find out what you can do to make your business better. You’ll be better for it.

Leave a Comment

customer service software