Website To Watch: InternMatch Focuses On The User Experience (1 of 2)
by Traci K and BrightMove Applicant Tracking and Recruiting Software
Though around for a while, for those organizations that are not in the business of hiring interns by the masses, intern specific websites may be a new concept. Companies such as McDonalds and CBS have been using these type of services and these services have begun to infiltrate the recruitment processes of much smaller corporations. Though sites like Internships.com are leading the popularity pack, bigger is not always better. An intern match site, appropriately called InternMatch, provides a new angle, focusing on the small to medium size business market, though clientele ranges the spectrum of organizational magnitude.
InternMatch partners with schools and organizations of all sizes. Guaranteed to “find an intern match within 60 days or your money back”, process guides, tips and advice are among the free resources provided on their site. Employers can conduct intern searches filtering by specific schools and majors. Ads placed on Intern Match can also be linked to your Applicant Tracking System. Letting customer service know what schools you’d like to target if they aren’t on the list will help gain more interns through relationships that InternMatch builds with advisors, ambassadors and career services departments.
Tech Crunch, a site devoted to all things technology-related, is an obvious proponent of InternMatch:
“InternMatch is entering the internship search and discovery market…by building a tool that’s easy to use with an eye-catching design. And I think it’s fair to say that a big part of making [the] user experience enjoyable (and simple) is derived not only from the smooth application of the technology that underlies a particular service, but perhaps more importantly, from how its designed…in surfing InternMatch’s new website, I found the UI to be smooth and natural, and it also seems as if the startup is ideologically committed to helping both sides of the equation — interns and their prospective employers. Which will be good for business.
InternMatch is attempting to remove some of the barriers to an enjoyable user experience by providing resume and cover letter preparation and templates for free, and by allowing students to search and apply without having to register or sign up.
[InternMatch have] seeded college and university campuses up and down the coast with evangelists, who are working to build relationships with departments, professors, student clubs, and the students themselves. These evangelists are InternMatch interns, and the startup provides its interns with marketing training, and helps them build comfort with public speaking, and to plan and launch events.
For employers, InternMatch launched a Community Page…which aims to go beyond the traditional listing model by allowing SMBs to tell the story of what it’s like to work at their company. When choosing an internship, students want to see videos and photos of the people behind companies — they want to engage and ask questions.
The startup is attempting to do everything it can to humanize the internship search process for students and to allow employers to recruit students who really fit in with their business culture… the startup is working to create exposure and resources for programs like Work Study, which can help reimburse employers who recruit interns with financial aid packages.”
Though InternMatch does charge $99 per posting in relation to similar sites that offer postings for less and sometimes free, dedication to the user experience and everything else that the company stands for may bring it to the front of the pack in the near future. For more information on InternMatch’s founder and his thoughts on how interns add value to startup companies, see InternMatch Founder Provides Insight on Interns.
Traci K. is an HR professional and freelance writer based in the Midwest, specializing in recruitment and immigration. When she’s not improving unemployment, she keeps busy with her husband and four children.