The National Association of Colleges and Employers (NACE) and The Department of Labor (DOL), along with a few other organizations have signed on to collaborate with Facebook in creating a new resource for job seekers. In the October 20 press release it was stated that “the partnership’s goal will be to facilitate employment for America’s jobless through the use of social networks.”
Citing that 70% of college career centers have a Facebook page and 92% of respondents to a 2010 poll have recruited or plan to recruit via social networks (surveys conducted by NACE and Jobvite respectively), the idea is to capitalize on this popularity and “more effectively leverage social networks in the job market.” Facebook will become home to a central page, providing resources and recruitment-related content for job seekers as well as employers. Facebook will also create public service announcements aimed at the top ten states for unemployment rate, as well as Puerto Rico which has a shocking 16% unemployment rate.
“We will conduct in-depth survey research about the ways in which job seekers, college career centers, and workforce recruiters are using the social web. We will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge. We will promote existing government programs and resources for job hunters. We will distribute educational materials about leveraging the power of the social web to recruiters, government agencies, and job seekers.”
Representatives from each participant in this partnership explained from their organization’s specific motivation or goal for entering into this venture:
“Facebook is about connecting people so that they can share what’s important to them, and that is the driving force behind the Social Jobs Partnership…We’ve brought employers, recruiters, college career services and government agencies together to help the millions of Americans who use Facebook find jobs.” – Marne Levine, VP of Global Public Policy
“Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department… By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.” – Hilda L. Solis, U.S. Secretary of Labor
“Given the current economy and its impact on the job market for college students, the National Association of Colleges and Employers is pleased to be a part of the Social Jobs Partnership. NACE‘s thousands of college career center and employer members are at the center of the growing social media phenomenon as they interact directly with student and alumni users of social media. This new coalition will connect a great team of organizations in meeting a critical need for strengthening national employment resources with social media and we are excited to be part of it.” – Marilyn Mackes, Executive Director
“DirectEmployers Association, with a member-base of leading U.S. and international employers, is excited about the opportunity to partner with Facebook and other members of the Social Jobs Partnership coalition to provide employment services that serve the needs and are in the best interest of both job seekers and the international human resource community.” – Bill Warren, Executive Director.
“The National Association of State Workforce Agencies [NASWA] is enthusiastic about the prospect of joining Facebook and other organizations in the Social Jobs Partnership. NASWA looks forward to helping employers and jobseekers use workforce services through social media.” – Rich Hobbie, Executive Director
Speculation has risen as to whether or not this is Facebook’s attempt at answering to LinkedIn‘s growing popularity. This new job portal is based on professional connections and though the overall goal is to decrease the still substantial unemployment rate, the icing on the cake for Facebook may be the potential hit to the usage of LinkedIn. Either way, a new resource is there for the unemployed and hopefully it will help put a dent in the current 9.1% jobless rate.
Traci K. is an HR Professional and freelance writer based in the Midwest, specializing in recruitment and immigration. When she’s not improving unemployment, she keeps busy with her husband and four children.