We are all familiar with the current social media giants – Facebook, Twitter, LinkedIn, Pinterest – and you may already be integrating these sites into your current talent acquisition strategies. If you are, congratulations. Count yourself in as part of the “social media in business” revolution.
We all know that in order to make a smart hiring decision, you first need to understand the role you are hiring for; then you can define the type of individual you will seek out to fill that role. For instance, understanding Generation Y will better prepare you when looking to recruit new grads. Generation Y and beyond have grown up with social media in their lives. Privacy is not something most of today’s youth are accustomed to and this will only get worse for generations to come. Acknowledging that social media is not just present, but a staple in the lives of our future workforce will enable you to better hire, manage, and retain them.
That being said, outside of the more well known sites you would first think to target in a social media campaign, we are going to take a look at some of the up and coming networking sites. When you make yourself aware of the most utilized types of social media and grasp why they are popular, you will be at an advantage and better able to understand who you are hiring and potentially use these sites to acquire a deeper candidate pool.
So, here we go…we’ll begin with Vine and branch out to include Flickr, Tumblr, and other sites you may not be as familiar with. Stay tuned…