Social Media Spotlight on Chatter

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Continuing with the expansion of the social media-centered series of posts into the Enterprise Social Media sector, let’s chat about Chatter.

What is the idea behind or purpose of Chatter?

Launched by Salesforce.com in 2010, Chatter is an enterprise social collaboration tool, similar in concept to Yammer, Jive, Tibbr and others. Technology information website Work Intelligent describes Chatter as “a robust communication tool, complete with Facebook-like walls, document sharing, meeting creation, lead management, and issue resolution capabilities.”

How many current Chatter users are there and/or how popular is Chatter?

Chatter boasts users such as Burberry and Virgin Mobile, as well as many other high-profile organizations. As of June 2014, Chatter is said to have 210,000 active networks and an unidentified user count in the millions.

Why should you care about Chatter?

Work Intelligent recently posed the question, “If we’re at the end of email, what’s next?” While admitting that social intranets are the “heir apparent” to email, WI feels we’re still far off from fully making the transition, as there are large hurdles to climb. Still, the use of email has steadily declined, year-over-year, since its peak in 2008, with more and more businesses opting in to the idea of social collaboration as a means of streamlining communication and increasing productivity.

Chatter for recruitment?

Social enterprise increases productivity and simplifies processes, allowing businesses to operate more efficiently. This includes recruiting-related improvements, such as hiring processes, employee satisfaction and retention, employee referral programs and overall business communications.

In a recent publication by global management consulting firm McKinsey, it was estimated that the potential increase in productivity for workers utilizing social collaboration tools is between 20 and 25 percent. Salesforce.com estimates that number closer to 35 percent. If accurate, just the benefit of a 20 to 35 percent increase in productivity should be enough for businesses who are lagging behind to take a second (or first) look at social enterprise options.

 

Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

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