Social Media Spotlight on Jive

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Continuing with the social media-centered series of posts into the Enterprise Social Media sector, let’s talk about Jive.

What is the idea behind or purpose of Jive? 

Founded in 2001, Jive is a social business software company. Launching social enterprise software with the same name, Jive SBS3.0 was introduced in 2009.

How many current Jive users are there and/or how popular is Jive?

Estimated at around 15 million total users, this number represents both community forum users and social networking software users. Today, Jive is one of the top enterprise social networks. Users include McAfee, Prudential, Thomson Reuters, T-Mobile, and EMC.

Jive for recruitment?

As we have discussed before, Enterprise Social Networks assist HR and recruitment in less traditional areas, such as employee retention, increased productivity, employee referral programs, etc. So what can Jive, in  particular, do for business? In a recent whitepaper, Jive lays it on the line. Their research indicated that on the whole, Jive can assist in all aspects of business, including the following areas:


Overall business benefits

  • Increase productivity by 15%
  • Grow top-line value by 2-4%
  • Reduce email load by 21%
  • Reduce meetings by 16%
  • Reduce time to find knowledge, expertise and best practices by 34%
  • Reduce turnover by 24%
  • Cause 61% of employees to feel more connected to their colleagues
  • Cause a 38% increase in employee job satisfaction


Sales benefits

  • Increase deal size by 5%
  • Increase win rate by 12%
  • Decrease RFP (request for proposal) response time by 25%
  • Increase the number of deals per year by 8%
  • Decrease deal cycle time by 22%
  • Decrease new rep ramp time by 23%
  • Decrease sales support needs by 14%
  • Increase sales per rep by 13%
  • Reduce staff turnover by 12%
  • Increase speed of new content development by 28%


Marketing benefits

  • Reduce time spent developing campaigns by 12%
  • Increase number of campaigns run by 15%
  • Decrease collateral development time by 28%


Customer service benefits

  • Reduce call handling time by 15%
  • Increase first call resolution by 16%
  • Decrease in calls requiring escalation by 13%
  • Decrease overall call/incident volume by 8%
  • Decrease overall customer service costs by 9%


With statistics like these, it’s easy to see how enterprise social networks can lead to huge improvements in company operations. And this may be just the tip of the iceberg for where enterprise social media is heading. As always, with the time and cost to utilize these systems, it’s best to do your research and choose wisely.


Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

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