Social Media Spotlight on Tibbr

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Getting back to the social media-centered series of articles dedicated to popular and up and coming social media sites, the next few posts will dive into the enterprise social media sector. With that, let’s talk about Tibbr.

What is the idea behind or purpose of Tibbr?

Tibbr is “The social network for work. Get work done faster by connecting people, discussions, apps, tasks and content.” Comparable sites include Chatter, Yammer and Jive. Launched in 2011, Tibbr is a relative newcomer in the enterprise social media sector. They aim to successfully integrate their collaborative software with mobile, as Tibbr currently works on iOS, Android and Blackberry. Founding company TIBCO was quoted by Computer Weekly as saying “the mobile element takes users ‘beyond passively browsing updates’ in collaborative terms, so they act on information with more immediacy.”

How many current Tibbr users are there and/or how popular is Tibbr?

According to Venture Beat, as of October 2013, Tibbr had grown to an estimated 6.5 million paid users. At the same time, Tibbr announced they would be teaming up with enterprise collaboration platform Huddle to enhance their user experience. Current users of Tibbr include Men’s Warehouse, Nielsen, KPMG, Kronos, CGI and Macy’s.

Why should you care about Tibbr?

Enterprise social media is the rising star in organizational communication. According to Harvard Business review, social media for business has taken off for a few reasons:

“Initiators and intrapreneurs aren’t just using social media to make their efforts more transparent and accessible, they’re using these platforms to improvise and organize new ways to get the job done. They’re using these tool [sic] and technologies to add value to existing processes or, indeed, to create new “just-in-time” processes (and programs) that the C-suite and other senior managers had never envisioned. Social media inside the enterprise and out lower the costs and increase the power of individuals to productively coalesce and coordinate on their own initiative.”

Understanding and utilizing enterprise social media is a future inevitability for any successful organization. It’s no longer a matter of “if” those who are still unfamiliar will take notice, but “when.”

Tibbr for recruitment?

While enterprise social media options like Yammer don’t have glaringly obvious recruitment benefits, Inga Kulberg, TIBCO’s own Director of Corporate Staffing, discusses how she incorporates the use of Tibbr into her HR role:

  • Collaboration to fulfill hiring needs:  Employee referrals are a proven way to source talent. But, to maintain a robust talent sourcing pipeline, there needs to be a way to advertise job openings internally without interrupting our employees’ day-to-day work. Our staffing team started using Tibbr to post job openings within the company. Employees would subscribe to an “HR Recruiting” subject to hear about the latest positions. We also created private subjects for collaborating with hiring managers and teams to find the specific talent they need. Tibbr worked as a bulletin board, where employees could learn about the latest job openings. And, it became a way for HR to collaborate with the right audiences to meet our hiring needs.
  • A listening tool to discover market intelligence: On our internal social network, our staffing reps spark discussion on ways to find new talent. We disseminate information on the appropriate subjects, so our followers chime in with additional insights into the market. Tibbr made it easy to gather information about our competitors’ talent strongholds in the market and learn about pending layoffs and rising talent. With such information transparency, we don’t miss out on key talent to hire.
  • Social intranet for new employee on-boarding: Not only is an enterprise social network a great tool for employees to get to know who’s who in the company, but it’s helping HR become more interconnected with new hires globally. TIBCO’s staffing department uses Tibbr for on-boarding new hires. We post orientation schedules, slide decks and other collateral to help our new employees assimilate in the company. It also let’s our hiring managers know of orientation dates, making sure new employees attend. Furthermore, we encourage new hires to: follow subjects and bring themselves up to speed on areas relevant to their work and interests; use Tibbr’s integrated directory and profiles to learn who their co-workers are; and post messages to introduce themselves and start to have a voice in the community.
  • Gathering company-wide feedback and information to improve our services: Gathering internal opinions and suggestions is not the easiest task, but recently our HR team started using polls on our internal social network to gather constructive data. Rather than send out another corporate email and hope employees take the time to open it, we posted a poll to the community asking which training courses they would like to attend. Within a day we had about 50 responses, which helped us make better decisions so our training programs would align with the needs of our workforce.
  • A new way of engaging employees through announcements: Sure, you could send another company-wide email announcing “The Employee of the Month,” but what if you could engage your employees without spamming their inbox? At TIBCO we created a “Loudspeaker” subject on Tibbr, where managers from each department can broadcast important announcements. The HR department uses it to announce our value awards, holiday schedules, gift giving programs, recordings of our company meetings and more. In this way Tibbr has become a good resource for employees to refer back to, according to their schedule.
  • A documents repository for finalizing standard operating procedures: With the TIBCO HR team increasing in size and growing more geographically distributed, standardized operating procedures were needed to ensure that scalable practices were used globally. We needed a way to collaborate, edit and share documentation to finalize our SOP. Using a private subject on Tibbr, the global team works together to revise our procedures and come up with best practices. Tibbr works as document and collaboration platform all in one, so instead of receiving hundreds of emails with large file attachments for each revision, we can easily access the latest SOP manuscripts and feedback around them.

It’s all about streamlining and decreasing time and effort of input while increasing output. TIBCO understands the way that social media is infiltrating every aspect of our life and their CEO, Vivek Ranadivé, is embracing it. Whether it’s personal or business, social media is here to assist and/or enhance life experiences.

Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

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