Social Media Spotlight on WordPress

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Continuing with the social media-centered series of posts dedicated to popular and up and coming social media sites, let’s talk about WordPress.

What is the idea behind or purpose of WordPress?

Known best for its blog hosting capabilities, WordPress “started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes. WordPress is limited only by your imagination (and tech chops).”

How many current WordPress users are there and/or how popular is WordPress?

Compared to sites like Tumblr, Joomla, or Sharepoint, as of April 2014, WordPress holds 60.3% of the content management system market. 409 million people view more than 14.7 billion WordPress hosted pages each month. Companies and celebrities with WordPress hosted sites include The New York Times, CNN, Forbes, ebay, UPS, GM, The Rolling Stones, Best Buy, Samsung, Jay-Z, Sony and Katy Perry.

Why should you care about WordPress?

Online marketing resource site Marketing Access Pass discusses the benefits of WordPress and why you should pay attention:

  1. WordPress is FREE – one of the best reasons why you should use WordPress is simply that it is FREE.  It is an open source software so anyone can use it.  It doesn’t matter if you’re using it for personal use or business, it is available for anyone.
  2. Easy to Install – A lot of website hosting services like Hostgator offer a one-click install of WordPress.  So you don’t have to worry about FTP transfers or anything technical.
  3. Easy to Use – when I first started blogging I had ZERO technical background with computer programming.  I didn’t understand HTML, CSS, or any of the other computer terminologies.  However, I was able to start using WordPress and published my first article the very first day.  It is so user-friendly and easy to navigate through.
  4. Lots of Available Resources – as mentioned above there are tons of resources online for WordPress tutorials.  YouTube has over 436,000 results when I searched the phrase WordPress Tutorials.
  5. Easy to Customize – WordPress offers a variety of free themes and you can also purchase premium themes like Studiopress to really give your website blog a polished professional feel.
  6. Lots of Plugins – WordPress is a great platform because of all the various “plugins” that are available.  You can do almost anything you want with your design and functions with just plugins.  There are a lot of free plugins available in the WordPress directory.  Right now there are over 29,351 plugins and growing.
  7. Professional Designers – If you don’t have time to customize your site and you rather pay someone else to do the job, then WordPress is the perfect platform.  There are also tons of people on ElanceOdesk, or Craigslist that you can hire to help you design your WordPress site.
  8. Search Engine Friendly – Your WordPress website is properly coded for search engines.  This is important because you want people to be able to find your site on Google and Yahoo.
  9. Constant WordPress Updates – technology is constantly changing and thus you want to use a platform that is keeping up with it.  WordPress offers 1-click updates so that your WordPress is always running efficiently.
  10. Full User Protection – WordPress requires a login in order to access and modify your content.  Thus, you’re website and content can be protected.  There are backup services like Backup Buddy.

WordPress for recruitment?

WordPress usability for recruitment, unlike other sites, does not lie in gaining candidates from their user base, but rather from utilizing WordPress to host your own recruitment site. There are options to purchase an already built design/theme or, as mentioned briefly above, you could hire a freelancer to build one at a low cost through sites like Elance, Odesk, Craigslist, or Freelancer.

Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

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