Social Media Spotlight on Reddit

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Continuing with the social media-centered series of posts dedicated to popular and up and coming social media sites, let’s talk about Reddit.

What is the idea behind or purpose of Reddit?

Reddit is the self-proclaimed “front page of the internet.” Created in 2005 (and often compared to Digg, which launched the previous year), Reddit users posts links to articles or information on the web and these links are posted on the Reddit site in list format. Other Reddit users then vote on the link’s worthiness to sit on the top of the list, as well as add comments, debate and conversations to the articles. The more popular the topic, the higher on the list the link will sit, being viewed by hundreds of thousands of people and generating a high volume of click-throughs. Subreddits are topic-specific forums where users can comment and converse about a particular subject. For example, if you search for the tag word “Florida,” eight Subreddits appear in the results.

How many current Reddit users are there and/or how popular is Reddit?

Reddit reports, as of March 27, 2014, that they have approximately 112 million unique monthly visitors viewing over five billion pages. They have 2.9 million registered users (or Redditors) and 7,500 communities (or Subreddits), representing 196 different countries.

Why should you care about Reddit?

Though the format of Reddit is not eye-catching or appealing, the site continues to increase in popularity and users consistently return – so, why? The fact that Reddit users determine what content sits on top of the heap and what gets pushed to the bottom assists in keeping spam or undesirable material from invading the more interesting content. It’s sort of like clicking on one MSN article for a quick two minute article and then an hour of wasted time later, you have clicked through ten other sites. Imagine if all those other links were ranked so you would know (before you wasted ten minutes on finding out what celebrities have had plastic surgery) right away whether an article is worth your time. Reddit users provide that service for you.

Reddit for recruitment?

Here is a testimonial from someone that has successfully sourced hires from Reddit and how he did it (below is an excerpt from the original article posted on Seven Step RPO).

  • Research: When I need to research a job I’m stuck on, and Wikipedia has ceased to be helpful, I often turn to Reddit for some more personal, firsthand insight from the people who have worked in the field. I may find an AMA or “Ask Me Anything” thread from someone with experience in the field, or there might be an industry-specific subreddit with helpful information. There is not a guarantee that I’ll find anything useful, but it’s always worth a look. It’s sometimes also worth posting a discussion thread to gain some further insight. 
  • Recruiters Take Note: Reddit has also given me a little insight about what people often [think] of sourcers/recruiters in general. It’s not good. They find recruiters annoying, deceptive, and fairly bad at actually reading resumes. It may be beneficial to read some threads where people complain about the things recruiters do so you can try to avoid doing those things. 
  • Job Posting: Reddit has a lot of job boards, with varying degrees of activity. There are a few general job boards, one of which links to recent job postings on Twitter; there’s a board specifically for young job seekers and entry level jobs; there is a board for almost every city in the United States; there’s even a board specifically for system administration (sysadmin) jobs. To avoid spamming the boards I don’t post every job I source for; I generally save posting a job on Reddit for when I’m starting to exhaust my usual resources. 
  • Geeks for Hire: Reddit provides a forum where job seekers post their resumes, with the personal information like name and contact information taken off to maintain anonymity, to get feedback. If a job seeker appears to have the qualifications you’re looking for, you may send them a private message to request more information and begin a dialogue about the job you’re sourcing for. On job boards, job seekers post [For Hire] threads, summarizing their qualifications, and inviting any interested parties to contact them via private message or, if they’re brave, they’ll post their e-mail addresses. This is mostly useful for finding candidates for entry level or junior IT jobs, however it’s important to note that a lot of Redditors are only looking for freelance work to supplement their day jobs, so you may want to clarify that they’re open to the type of work you’re sourcing for. It’s a good idea to make a connection to gauge their interest, perhaps request a formal resume, and then put their information and a link to their post in an Excel sheet for future reference.


Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

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