Social Media Spotlight on Tumblr

Continuing with the social media-centered series of posts dedicated to popular and up and coming social media sites, let’s talk about Tumblr.

What is the idea behind or purpose of Tumblr?

Started in 2007, Tumblr was purchased by Yahoo in June 2013. According to Tumblr, it is a site where you can “post text, photos, quotes, links, music and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.”

However, I think Doug Aamoth, blogger for Time Magazine’s online presence, put it best: “Before there was social networking, there were blogs. And in an effort to muddle things, at one point in time the concept of blogging without trying too hard became known as microblogging. Tumblr is part microblogging, part social networking.”

“If you want to write a several-thousand-word opus about something, Tumblr isn’t the place to do it. If you want to share a moving picture of a little kid acting like a detective as quickly and easily as possible, Tumblr is a good place to do it. That’s the microblogging aspect to Tumblr. Then, other Tumblr users who like moving pictures of little kids acting like detectives can follow you on Tumblr so they’re sure to see every moving little-kid-acting-like-a-detective picture you post. That’s the social networking aspect to Tumblr.”

How many current Tumblr users are there and/or how popular is Tumblr?

Digital marketing website Expanded Ramblings reported in July 2013 that Tumblr has an estimated 5.2 billion monthly page views. Tumblr’s website shows that there have been 174.4 million blogs and 78.6 billion posts as of March 2014 . The company has 234 employees.

Why should you care about Tumblr?

Other than it being a currently popular social media site, those looking to gain from using Tumblr, as well as any other social media site, should consider the potential audience. According to Jobscore, Tumblr added Quantcast tracking to its HTML, allowing demographic information for the site to become available to the public. According to this data, Tumblr users are:

  • Young, aged 18 to 34
  • Single and without children
  • Global and diverse
  • College-educated

Tumblr for recruitment?

Considering the target audience and whether it meets the needs of your recruitment strategy, what else should you be thinking about before launching a Tumblr recruitment campaign? Social recruitment help site, Social Hire, says:

  • Can we effectively share our content and job details?
  • Will this compete with our company blog?
  • Will the account-holders want us to find them via private blog where they are free to vent personal opinion?

In the end, Tumblr may meet the needs of your social media recruitment campaign or it may not. Either way, it’s definitely a site to watch and understand the influence it may have to future recruitment.

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