Continuing with the social media-centered series of posts dedicated to popular and up and coming social media sites, let’s talk about Vimeo.
What is the idea behind or purpose of Vimeo?
Vimeo is similar to YouTube, but it is geared towards the more “artsy” crowd of film-buffs and art enthusiasts. It is a more creative, niche version of YouTube.
How many current Vimeo users are there and/or how popular is Vimeo?
According to their website, Vimeo has over 100 million worldwide monthly visitors, with over 27 million in the United States alone. They also tout over 18 million actual members with 26.3% year over year growth.
Why should you care about Vimeo?
Besides their positive growth numbers, Vimeo has become a place for growing a brand through their Brand Channels. Companies such as Coca Cola, Chanel, Intel, Nokia, Rolex, and GE, among others, have unique Brand Channels broadcasting content through Vimeo. We all know of YouTube’s massive popularity, however, there are many articles giving Vimeo the top spot in the Vimeo vs. YouTube debate. Developaweb.com says there are four main reasons that Vimeo may be better:
- Advertisements. While YouTube advertisements have proved to be hugely successful for the companies that use them and a slight annoyance for regular viewers, the lack of advertisements on Vimeo is actually a huge factor as to why more people are drawn to it. This isn’t to say that Vimeo won’t eventually join YouTube in hosting ads, but for now, they don’t.
- Layout. Have you ever gone to YouTube’s homepage and gotten distracted by all the videos suggested for you that you forgot what you were originally going to search for? It happens to all of us at one point or another, but some argue that Vimeo’s less cluttered layout is far superior to YouTube’s.
- Professionalism. We all know how ridiculous videos find their way onto YouTube and how (unless you disable it) the comments section can get seriously off-topic and crazy. With Vimeo’s smaller community, they are able to filter out the videos of cats playing the piano and comments that aren’t constructive or helpful. Basically, if you need a breath of fresh air and want to watch a video without getting caught up in an argument within the comments – Vimeo is the place to do it.
- Protection. The one thing that we all love (and perhaps hate, sometimes) about YouTube is the fact that every video can viewed by anyone! There’s no limit to it! However, if you’re not willing to put yourself out there like that on the world wide web, Vimeo has a solution for you. Password protection allows the person that uploaded a video to limit who sees it so that it can only be viewed by who you WANT to see it.
Vimeo for recruitment?
According to Social Hire, recruiting on Vimeo can be a creative way to drum up candidate interest:
“…In an article debating whether YouTube or Vimeo was better for your business, both have their pros and cons. YouTube is a great way to recruit, but Vimeo may provide the perfect platform you need to find your creative talent.
Vimeo deals with a more engaged type of audience and a smaller community. In terms of recruiting, niche companies can often use these niche communities to find more specialized workers. The different groups on Vimeo can be highly specific, ranging from After Effects Artists and Motion Graphic Artists to 3D Animators. Finding an ideal graphic artist or creative storyteller is very much a possibility with Vimeo. With over 8 million users, this pool of inventive members is at your disposal for finding talent.
There are different projects and competitions that brands can create in order to have their message seen. For example, Climate Matters created a competition with $4500 in prizes for the best user-made videos promoting their message against global warming. Use a contest related to your core business to find talent.
Additionally, creating a brand page on Vimeo can help you and your company stand out. Good content goes a long way! People appreciate well-made videos and making one that represents your company can help to show off your company’s values and work environment. Plus, it helps you attract talent. Take advantage of this exciting community of artists.”
Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.