Posts Tagged ‘bounce rate’

Website Structure Will Affect Your Applicant Pool

The design of the career section on your company website will affect, not only the number of people that stay on your site, but also the number of candidates that actually apply. The interest generated has to do with various factors including eye-catching layouts, keywords, and ease of use.

The percentage of viewers that visit your website or job ad page and then leave is called a Bounce Rate. Bounce rate is one metric you should be evaluating to assess the appeal of your site or ad. To gain bounce rate data, utilize resources such as Google Analytics. A high bounce rate in and of itself does not point to a problem, but a high rate in combination with a low number of viewers is a cause for concern. Should you find yourself in this category, consider these slightly edited tips provided by Search Engine Journal.

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