Posts Tagged ‘candidate experience’

Social Media's Influence on Talent Acquisition

Glassdoor recently reported that 96% of the online population belongs to at least one social network. Add that to the fact that 47% of today’s workforce was born after 1980 (and by 2025, more than 75% of workers will be come from the “social media generation” having grown up with internet and social networks) and begin…

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How Job Advertisement Design Impacts Candidate Selection

Bounce rate is the percentage of viewers that visit your website or job ad page and then leave without applying. In addition to the structure of your website, the composition of the job advertisement greatly impacts whether or not a candidate decides to apply. In order to increase the probability of an applicant clicking “Apply Now”, pay attention to the impression given by your position descriptions.

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Website Structure Will Affect Your Applicant Pool

The design of the career section on your company website will affect, not only the number of people that stay on your site, but also the number of candidates that actually apply. The interest generated has to do with various factors including eye-catching layouts, keywords, and ease of use.

The percentage of viewers that visit your website or job ad page and then leave is called a Bounce Rate. Bounce rate is one metric you should be evaluating to assess the appeal of your site or ad. To gain bounce rate data, utilize resources such as Google Analytics. A high bounce rate in and of itself does not point to a problem, but a high rate in combination with a low number of viewers is a cause for concern. Should you find yourself in this category, consider these slightly edited tips provided by Search Engine Journal.

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