Technology Spotlight: Employee Referral Program Apps
Employee referrals are the number one way to source candidates according to The Undercover Recruiter. They report that 7% of applications come in through referrals, but 40% of successful hires result from this avenue. Other reports find that there are more benefits beyond filling a particular role with a referral, including higher quality of hire, faster job-fill speed, higher average tenure and lower cost per hire than other sources. Two new apps aim to capitalize on the success of referrals.
“Refer friends to better jobs and earn up to $16,000.” This is the pitch from ReferralMob, a new talent acquisition app aimed at crowdsourcing to find passive or “warm” candidates in the world of tech. Founded by a former executive of EnerNOC, a Boston-based software company, ReferralMob could be the answer corporations are looking for to secure new employees in an increasingly competitive market.
Boston Business Journal reports, “We are Uberizing the recruiting industry,” said CEO David Samuels, who was formerly EVP of EnerNOC, in a press release. “We are expanding the number of paid referrers for a job beyond companies and agencies to tens of thousands of interconnected influencers.”
With a team of nine employees, ReferralMob currently operates in their Boston office on Newbury Street. While doling out bonuses to anyone that refers candidates who are later hired, ReferralMob then charges employers when those successful hires are made. They claim to be 70% cheaper than agencies and they guarantee their hires for 90 days. “To date, ReferralMob has been used in a beta test with Boston-based alcohol delivery mobile app Drizly and EnerNOC (Nasdaq: ENOC), among others. On average, those companies have awarded about $6,000 to users who help the companies fill job openings.”
“The company is not seeking any more investor funding, according to a spokeswoman, and it will be expanding to more cities this year.” Backed by $1M from its founders and later investors, ReferralMob may be the next big thing in the HR world.
Jobie “helps you quickly use a photo to post open positions on your team and share them with your network.” Jobie is also aimed at taking advantage of employee referrals. The benefit of Jobie is that because it is a picture-based app, it allows organizations to share more about the company along with the ad or job description.
“Jobie goes way beyond a job description and helps your entire organization share pieces of your company culture and accomplishments that show would-be applicants in their network what it’s like to actually work there. The social content that your employees are already sharing gets transformed into a recruiting funnel for your organization.” You simply select the photos you would like to share, customize them with a caption, company information and the description of the open position and then you share them on various social media sites. Interested parties can apply directly from the Facebook app.
Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.