Winning The Talent War – A 2015 Recruitment Outlook
At a recent recruiting conference, LinkedIn and KPMG executives presented on ways to win the talent war in 2015. A top takeaway was the fact that approximately 63% of recruiters surveyed projected an increase in hiring volume in 2015, compared to just under 45% for 2014. These findings translate similarly into international markets, as well. Knowing that competition is going to increase as more Baby Boomers retire, winning in 2015 is going to take preparation. Here are a few other presentation takeaways to help better prepare you for the upcoming year:
- Ensure your executive team is fully informed about increasing market demand and competition for top talent.
- Apply LinkedIn data to quantify talent pools, supply-demand dynamics and trends.
- Build your team capability, ensure that budgets include training and tools to equip your team for success.
Online social media should be (or continue to be) a major focus in your recruitment strategy. Recruiters identified these “long-standing” trends to be at the top of the list:
- Utilizing social and professional networks
- Upgrading employer branding
- Finding better ways to source passive candidates
- Being a strategic talent advisor to the business
- Boosting referral programs
Just three years ago, social professional networks ranked at the bottom for the top ways in which recruiters source for candidates. Today, social networks have dramatically moved closer to top, where job boards remain. Soon enough, social networks will be the number one way to source for quality hires.
In order to maximize what you are getting out of current online sources:
- Adopt a clear ROI methodology to allow optimization across sources (value, not cost!)
- Align experience across jobs, company website, and LinkedIn
- Focus efforts on ‘career-centric’ sites, rather than broad-appeal audiences
- Ensure jobs are optimized for distribution and written to work with search guidelines
Throughout 2015, another major focus should be building up your employer brand. 56% of recruiters surveyed stated that employer branding is a top priority, with 75% of recruiters agreeing that employer branding has a significant impact on hiring. What do you need to do to bring your current employer brand strategy up to speed?
- Benchmark budgets against other talent, HR, and business investments – is employer brand funded in line with importance?
- Leverage your employees as ambassadors; their profiles are another branding touchpoint
- Create a systematic content program to populate company page and followers’ feeds
Lastly, mobile recruitment is, as it has been over the past few years, a key topic. Each year the number of applicants utilizing mobile career sites increases. Currently, an estimated “64% of job seekers use LinkedIn on their mobile devices.” Be sure your career site and job ads are mobile-friendly and that your online recruiting strategy is compatible with those looking to apply on mobile devices.
Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.