The Competitive Advantage Your PEO Needs in 2020

Published on 1/21/2020 by Jimmy Hurff
Last Updated on 11/28/2022

Categories: HR TechPEOPEO SoftwareRecruitingWhat Is ATS

Tags: ATSHRTecchPEOrecruiting

We’re not going to tease you: the competitive advantage your Professional Employer Organization (PEO) needs this year is…an applicant tracking system!

“Wait,” you’re saying, “What? We’re not a staffing firm! An ATS is for recruiters!”

Well, you’d be right…if this were 2016. But it’s 2020 and you may already know this, but here’s an important fact in black and white (and boldfaced): your competitors already have one!

The PEO landscape is changing. Big time.

You’ve no doubt noticed that some extremely tech-savvy PEO startups have been changing the face of your sector. These new competitors of yours now are offering:

  • Payroll and tax administration
  • Employee benefits
  • Worker’s comp
  • HR strategy help
  • HR management
  • Learning and development services
  • Employee retention strategies and services
  • Employee retirement plans
  • Compliance help and advice
  • And now…talent acquisition!

The PEO sector grows at a 14 percent higher rate than the U.S. economy overall and if you want to remain competitive, it’s wise to offer an expanded service offering.

Your customers NEED help with finding great talent!


Offering talent acquisition services is a terrific new revenue stream for you because almost four out of 10 business owners plan to hire staff in the coming months and 26 percent of small business owners have no recruiting or talent acquisition strategy in place. Hiring the right people is one of the top pain points small business owners have.

Not all PEOs can help their clients with finding talent, so helping them with it now means you’ll be ahead of the curve – and other PEOs who start offering this service in the next few months and years.

A new – and lucrative – revenue stream for your PEO

Helping your customers with their sourcing and staffing needs can be very lucrative for you. Staffing and recruiting sales increased by almost 4 percent in 2018. What’s more, the sector’s peak pre-Great Recession (2008) sales figure was $112 billion, while the industry saw overall sales of $167 billion 10 years later. What’s more, the staffing industry as a whole is expected to grow by 3 percent 2020.

Your PEO won’t be a true staffing/recruiting agency, of course, but by helping your customers attract and hire workers, you can easily add a lucrative revenue stream to your business…while staying competitive. 

BrightMove’s ATS makes it easy for you to help customers find great talent

Our ATS provides:

  • Lead generation strategies and tools for recruiting
  • Insights into a customer’s hiring needs
  • Easy integration into the BrightMove CRM for your recruiting services
  • A flexible and scalable pricing model that helps you roll out recruiting services, helping you scale up as you add new talent acquisition customers.

In addition, the Brightmove handles thousands of resumes easily and will process all of your sourcing/hiring requests. Customize your dashboard to highlight the metrics critical to you. Segment data for a few clients or view data for all of your clients with a simple click. Flexibility and ease of use are critical functions of BrightMove, making life simpler and empowering you with targeted data to make better business decisions and recommendations for you and your clients.


A talent acquisition tool made for PEOs

BrightMove was built with PEOs in mind: helping you provide payroll, benefits, background checks and other services to your clients.

Your team members will be able to move easily between all the tools – and clients you serve – on our streamlined interface, saving you and your own employees a lot of time while keeping stress levels low and productivity high.

What’s more, BrightMove integrates with many other platforms, like job boards; email, SMS, video, communications; back office and accounting tools; background checks; and more.  We have a simple pricing model that is easy to navigate and scales with your business.  You may wish to check out our pricing faqs too.

Be your clients’ hero and reap the rewards

It’s a mighty competitive PEO world out there. Take it by the horns by helping your clients with the critical task of talent acquisition. You’ll reap terrific benefits – a nice, new revenue stream – and your clients will love you. A win-win if ever there was one!

Learn more about how BrightMove can take your PEO to the next level.





About the Author, Jimmy Hurff

Jimmy is a seasoned technology executive & entrepreneur noted for leading business transformations. Over his 25+ year career, Jimmy has developed multi-platform expertise in the domains of engineering, data analytics, security, compliance & business transformation. Starting in 1995, Jimmy worked with his best friend, David Webb, to develop one of the world's first Internet job board and resume bank applications. From then to now, Jimmy has been consistently helping his customers to build great teams, using best practices and world-class technology.

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