Texting: Improve Your Recruitment Process
How Texting Can Drastically Improve Your Recruitment Process
When you are focused on hiring millennials, you have to communicate with this age group in the way they prefer. Millennials prefer texting over both emails and phone calls. This means that if you haven’t implemented a text messaging software to reach your target audience, you are missing out on a large number of potential recruits for your business. Texting will speed up the recruitment process, and help you reach a wider demographic of candidates. Texting is a fast, efficient, and affordable way to interact with multiple applicants for the same job.
Be Careful About Sending Out Too Many Texts
Text automation can be a great addition to your recruitment efforts, but you need to make sure that you don’t send out too many messages. You can set up your system to send out a “welcome” message, or to request further information if an application is not complete. If the messages are too frequent, your potential recruits may get annoyed with the number of messages received. Always make sure that there is a clear way for individuals to stop receiving text messages from you, otherwise, your messages will be perceived as spam.
Keep Your Campaigns Personal
If you run a large business, you don’t want to send out every potential job opportunity to every person who has ever shown interest in your company. Take the time to create segmented contact lists, and only send job opportunities to candidates who are a good match for a job. If job seekers receive too many texts regarding jobs they are not qualified for, they are likely to lose interest in your company. When you send out generic messages, people are going to feel as if you don’t care enough to send out personalized job offers relevant to their skills.
Network With Other Recruiters
To improve your recruitment skills, it’s important to find opportunities to work with other recruiters. You can join a variety of online websites for professional recruiters and discuss strategies that work when trying to find the right employees for a number of positions. You can talk about your efforts using SMS texting, and discuss ways to make your text messages more effective. When you are struggling with your recruitment efforts, you can learn from other professionals in the recruitment industry.
Text Messaging Speeds Up the Recruitment Process
When you have the ability to reach potential job applicants through text messaging, this will greatly speed up the recruitment process. You will be able to ask for additional information right away, without having to wait for a recruit to respond to an email or phone call. When you send a link to request further information, it will be easy for the applicant to complete their application by following the link. Text messages are opened at a rate of 98%, far more often than emails.
If you are ready to find the best candidates for the jobs you have open in your company, it’s time to use SMS texting to build your base of subscribers. When you create a database of people already interested in working for your company, you have a better chance at finding highly qualified individuals to fill your positions. SMS texting allows you to reach candidates instantly, and to target individuals based on their qualifications for the job being offered. When you want to be competitive in your recruitment efforts, you have to be able to reach your potential job candidates through the most effective channel: texting.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use
cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of
experience in the software, internet, and mobile communications industries.